Growing the Future

She Produced This Show Before She Met a Farmer

Episode Summary

How often do you have conversations with and show genuine interest in people who don't look like you, share your point of view, or have different backgrounds?!

Episode Notes

Jasmine Laverne produced this show from Washington DC. Before that, farming was an abstraction to her, the kind of thing that came up in a documentary about food systems and not much else.

She is a PR and marketing consultant who spent a stretch of episodes listening closely to Western Canadian producers describe their operations, and this conversation is about what that changed.

What's Inside

What producing an agriculture podcast sounds like to someone who has never stood in a field
How she thinks about diversity, inclusion and equity as three distinct things rather than one phrase
Food deserts described from the inside: what it means when the nearest real grocery store is a distance you cannot easily travel
Why the gap between a shopper annoyed at an empty shelf and a grower who lost a season is mostly a gap in information
The specific episodes and operators that changed her mind, and what it was about them
What she recognised in farming from her own work: several businesses running at once under one name
What she thinks actually bridges the urban and rural conversation, which is simpler and harder than either side expects

Connect with Jasmine here: https://instagram.com/jasmine__laverne

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