Growing the Future

Agfluencer. The importance of Social Media influencers in the Ag Space with Marcia Cripps

Episode Notes

In this episode of Growing the Future Podcast, Dan interviews Marcia Cripps. In addition to her very impressive credentials and diverse background, Marcia is an avid entrepreneur who describes herself as the nerd behind her company Agfluence. Agfluence is a focused marketing company whose goal is to integrate academic research into marketing and promotion for all aspects of agriculture.

In this episode, you’ll learn:

Marcia's strong connection to agriculture, her training and education, and her experiences winning beauty pageants
Marcia's take on modern agronomy education
Marcia's personal experience working as a sales agronomist in California
Marcia's experience working with biology as an independent potato agronomist in Michigan
The difference between working as a sales agronomist and the entrepreneur consulting route
The unsafe working condition for women in the agriculture industry
Based on data and research what are some of the things that growers may want to implement next year
How Marcia became an Ag influencer
How Agfluence is helping agricultural businesses with their social media presence
Marcia's recommended social media platforms for people in agriculture
How companies in the agriculture space can incorporate social media
The advantages of having a social media presence
Twitter lighting round

Learn more about Agfluence and Marcia here

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