Growing the Future

S7E1 Preston Marthey Keep Pluggin' Away

Episode Summary

Dan Aberhart chats with Preston Marthey of CropX, a precision ag expert specializing in soil sensors and water management. Preston shares insights on RTK GPS, data-driven farming, and the evolution of ag tech. He emphasizes precision ag as an investment, not an expense, and highlights the importance of balancing innovation and support in ag startups. 📩 Contact Preston: Preston@pmwmc.com | 📞 +1 (870) 819-7151

Episode Notes

From Father to Son: Preston Marthey's Water Management Legacy 

In this heartfelt episode of the Growing the Future podcast, host Dan Aberhart reconnects with Preston Marthey, a Territory Manager for CropX. 

Join us as Preston shares his inspiring journey from high school 'wild child' to an innovator in the precision ag industry, stepping into the huge shoes left behind by his father, Big Dave. 

Dive into the rich history of water management, the evolution of precision agriculture, and the transformative power of ag tech. Witness the strong familial bonds and core values that drive Preston's passion for sustainable farming practices, as well as the cutting-edge solutions he's bringing to farmers across North America. 

Tune in for a conversation filled with wisdom, wit, and a touch of nostalgia, celebrating the past while paving the way for the future of agriculture. 

00:00 Welcome to Growing the Future Podcast 

02:25 Introducing Today's Guest: Preston Marthey 

03:12 Preston's Early Journey in Agriculture 

06:23 Technological Shifts in Precision Agriculture 

09:39 Generational Wisdom and Business Evolution 

13:15 Challenges and Innovations in Water Management 

26:39 Balancing Family and Work in Agriculture 

31:38 The Art and Science of Land Forming 

47:04 Balancing Simplicity and Precision in Farming 

47:28 The Impact of OptiSurface on Land Leveling 

48:10 Challenges and Solutions in Soil Management 

50:14 Regional Differences in Agricultural Practices 

53:33 The Importance of Precision Investment 

55:17 Nutrient Management and Technology Integration 

01:10:06 Mentorship and Personal Growth in Agriculture 

01:27:40 Final Thoughts and Reflections

📩 Contact Preston: Preston@pmwmc.com | 📞 +1 (870) 819-7151

https://www.linkedin.com/in/preston-marthey-6a3830128/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

www.cropx.com