Dan and Korey dive deep into his Mennonite background, what’s happening in the hog industry, and what his grain operations look like this year. This episode is an epic kitchen table style convo that will make you want to pull up a chair and grab a beer! Cheers!
Korey Peters built Farmerizer around a straightforward observation: most farmers are operating with production systems that are sophisticated and marketing systems that are not. The gap between those two things is money left on the table.
This episode covers what farm marketing actually looks like when it is done intentionally -- not just waiting for a bid and accepting the best one, but building the conditions for a better bid before it arrives.
What's Inside
- Why the best operators in the field are often the worst marketers of their product
- What farm marketing systems look like and how they differ from one-time tactics
- How Korey Peters approaches direct marketing and relationship-based selling for farm operations
- The most common mistakes farm operations make when trying to sell their product at a better price
- What a farm marketing plan actually includes and where to start if you do not have one
Related Episodes
- Robert Andjelic Pt 2: Scary Predictions and Rich Opportunities -- where the land market is heading and what that means for operators
- Who Has the Export Data? (May 2026) -- grain markets, who sees what, and what to do with the information
Connect with Korey:
Twitter: https://twitter.com/KoreyPeters
Instagram: https://www.instagram.com/farmerizer/
Connect with Growing the Future
Website: growingthefuture.ca
YouTube: Growing the Future
Instagram: @growingthefuturepodcast
LinkedIn: Growing the Future