Growing the Future

What Farmers Want | GroundTruth Ag Faces the Farmer Verdict | Episode 1

Episode Summary

Real farmers put ag innovation to the test in this Shark Tank-style pitch session featuring GroundTruth Ag’s automated grain grading technology.

Episode Notes

Every bushel that leaves a farm gets a grade, and the farmer rarely has a say in how it is decided.

Kyle Folk, founder and CEO of GroundTruth Ag, pitches a new approach to on-farm grain grading automation, and he does it to the people who would actually have to trust it. Matt Wallington, Brett Casavant, Riley Kushniruk and Scott Maurer, four Saskatchewan producers, press him on what it takes to earn their confidence, with live polling and audience questions in the mix. It is the first episode in the What Farmers Want series, presented by Cornerstone Credit Union's Rural Tech Activation initiative.

What's Inside

• Why new ag technology so often fails to get adopted, and what producers say would change that
• The real-world problem with how grain quality is assessed today
• What a panel of working farmers asks a founder before they believe a pitch
• How the live audience poll lined up with what the panel said
  
  
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